How does it work?
How was this concept devised?
We have raised the bar and said “no” to formaldehyde! The Crown recruited Israel’s top chemists and product developers and gave them one important task: to redefine the hair salon business in a huge and significant way. The business already does wonders with peoples’ hair, but at a very dangerous cost to their health. Starting today, The Crown presents hair stylists with a whole new series of ground-breaking repair and smoothing hair treatments unparalleled in their ability to smooth hair, make it more elastic, and give it natural shine. All the products in the series have a lightweight texture and are completely safe for both the hair stylist and client. They have been approved by the Ministry of Health, and, most importantly, they are much more effective than any previous hair care product in their category. This was our vision, and this is what we have realized with The Crown products.
So, what are the treatment benefits?
• Treats and repairs all hair types.
• Protects hair from hard water.
• Protects the hair from environmental conditions like harsh sun, wind, moisture, and dryness, as well as cold and arid environments.
• Protects hair from environmental damage, caused by factors like air pollution, dust, etc.
• Protects hair from aggressive hair dyes that directly damage the hair.
• Protects hair from chemical processes, such as coloring and lightening.
• Protects hair from electric curlers or straighteners.
• Treats undernourished hair.
• Smooths and repairs natural, color-treated, lightened, and/or damaged hair.
• For professional use only.